What the WBID added to the holiday season was excitement…the focus was on building upon the wonderful holiday spirit that exists in our downtown community by…partnering with WOW to market over 40 Dickens Days Events, by adding additional holiday lighting to the Green, cleaning and decorating 13 empty store fronts in the downtown with art work from local artists both young and old…and by launching an exciting radio campaign about “the District Westfield” as a great destination! It was a great start!